Certification promotes being ‘age friendly’ as good business
By James Dean, Cornell Chronicle
Janet Loebach, far left, the Evalyn Edwards Milman Assistant Professor in Child Development, visits Cayuga Health in the Shops at Ithaca Mall as part of her Designing Age Friendly Environments class. The facility is among the first certified as an “age friendly business” under a program students helped develop with Tompkins County’s Office for the Aging. Sreang Hok/Cornell University
Janet Loebach, far left, the Evalyn Edwards Milman Assistant Professor in Child Development, visits Cayuga Health in the Shops at Ithaca Mall as part of her Designing Age Friendly Environments class. The facility is among the first certified as an “age friendly business” under a program students helped develop with Tompkins County’s Office for the Aging. Sreang Hok/Cornell University

Some health care facilities can feel cold and sterile, a setting that could cause discomfort or even discourage patients from seeking care.

In contrast, visitors to Cayuga Health’s new outpatient clinics at the Ithaca Mall – recognized recently by a program Cornell students helped develop – are met with earthy colors and nature scenes and a blend of natural and soft artificial light. The sound-absorbing carpet has subtle patterns that help guide guests, and chairs accommodate different mobility levels.

“We need to make the space as warm and welcoming as possible to help set that tone for their visit,” said Adam Long, assistant vice president of operations and service lines for Cayuga Health.

That proactive approach helped the facility become one of the first certified by Tompkins County as an “age friendly business.” Assisted by Cornell faculty and students, the county’s Office for the Aging recently launched the new certification to help businesses of all kinds identify ways to better welcome patrons across the age spectrum, and to recognize their efforts to do so.

Read the full story on the Cornell Chronicle.