Data about people’s attitudes and behavior play a fundamental role in science, business, and political life. This course will introduce students to survey data and its functions in modern society. Students will learn the fundaments of how data are collected and how they are used in non-profit and for-profit contexts, how to avoid being misled by data, about traditional and emerging methodologies, and what experts think about the future of surveys and data analytics. This course is open to all students; there are no pre-requisites. Guest speakers will include prominent experts from various sectors of society who will share their unique perspectives on survey analytics. We will hold receptions throughout the semester to allow students to engage professionally with the visiting speakers.