As an interdisciplinary scholar, Jamal Uddin’s work spans communication, sociology and public health. His research focuses on health promotion and behavior change through communication strategies, particularly in the context of racial/ethnic groups, communities, health equity and mediated communication technologies.
Believing in the importance of applying knowledge into practice, Uddin founded the organization Safe Delivery Rights, which promotes the health of Bengali-speaking pregnant women. Among his research projects, he has explored the social factors influencing Bangladeshi women’s birth decisions, particularly whether social issues or physicians play a larger role in the preference for cesarean sections.
Recently, he conducted a qualitative study on preventive health behaviors in an ethnic minority community during COVID-19, investigating the role of culture in shaping these behaviors. He also led a tick-borne disease awareness campaign in collaboration with Tompkins County’s Whole Health Department, aiming to enhance public understanding of the disease and promote preventive behaviors.